How to plan a social media content calendar
A content calendar turns "what do we post today?" into a plan. You don't need a complicated system: a few themes, a steady rhythm and a place where drafts wait for approval.
1. Pick three to five themes
Themes are the recurring topics of your brand: tips, behind the scenes, products, customer stories, news. They make planning faster because every slot already has a direction.
2. Choose a rhythm you can keep
Consistency beats volume. Decide how many posts per week you can really produce for each network and start there. You can always add more.
3. Plan in batches
- Once a month, write ideas as notes.
- Turn the best ones into drafts on the calendar.
- Review and approve the drafts for the week ahead.
- Look at what worked and adjust next month.
In Feedqube
Use Notes for ideas, the Calendar (month, week, day or list view) for the plan, and drag posts to reschedule. Drafts are never published until they are saved as posts.
Last checked: 3 November 2026